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Amazon books a flight to the super app zone - ET Retail

Amazon books a flight to the super app zone - ET Retail

  • AMAZON MAY BE USING TAPZO Consumer-facing companies such as Amazon, Flipkart, Ola, Paytm and Phonepe, which have wide distribution reach, want to use their user base to provide goods and services across the board, from recharges and flight tickets to mobiles and grocery.
  • Amazon Pay has formed partnerships with various online services such as Yatra, RedBus and Abhibus in travel; and Faasos, Box8, FreshMenu and Cafe Coffee Day in the food and beverages (F&B) space.
  • The strategy of Amazon and the other big internet companies is similar to the super app concept popularised by Tencent's WeChat, which has multiple categories including payments, shopping, food delivery, among others nestled within the messaging app.
  • Southeast Asian apps Grab and Go-Jek, which began as ride-hailing platforms, have also evolved into apps offering other services centered around payments.


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