A look at the gaming strategy of PhonePe and Paytm, and why it is crucial for the payment behemoths
9 April 2019 12:33 AM GMT
Payments majors PhonePe and Paytm are tapping online gaming to grow user engagement and increase total transactions made on their platforms. But their strategies differ significantly. Here?s how.
- More than a year later, Bengaluru-based payments company PhonePe also announced it would introduce gaming to the 150 million users registered on its platform, by partnering with online gaming startup Mobile Premier League.
- Apart from this, the Flipkart-owned payments company says it is in the process of partnering with another fantasy sports platform to expand its gaming category.
- Meanwhile, news reports in January said Paytm was reportedly looking to foray into the video content space and plans to launch its OTT services .
- "The presentation from Day One, when we wanted to build Paytm, had three components: Commerce, Advertising, and Content.
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