82-year-old brand Haldiram’s to tap startups, invests in Venture Catalysts

82-year-old brand Haldiram’s to tap startups, invests in Venture Catalysts
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  • 82-year-old brand Haldiram's to tap startups, invests in Venture Catalysts
  • VCats strengthens CPG domain expertise with its new investment from Haldiram's enabling a stronger platform and mentorship for startups to acquire first-hand knowledge and expertise from the highly successful brand.
  • Integrated incubator Venture Catalysts on Tuesday said it has partnered with one of India's biggest sweets & snacks manufacturer and CPG brand Haldiram's , to boost its overall understanding and facilitation of startups in this sector.
  • The country, with its young population, growing income levels and increased spending, presents a unique opportunity for CPG startups.


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