For households across India, November 12 marks a specific change in the cost of daily essentials. The Gujarat Cooperative Milk Marketing Federation, which markets the Amul brand, has announced a price adjustment for its fresh pouch milk products. Effective from that date, the price of fresh pouch milk will increase by Rs 2-4 per litre. This change represents a 4-5% hike across the fresh milk range, affecting millions of consumers who rely on these products daily.
To understand the impact of this change, it's helpful to examine specific products within the Amul portfolio. Amul Taaza, a popular fresh milk variant, will now be priced at Rs 62 per litre. Another key product, Amul Gold, will cost Rs 80 per litre. These price adjustments apply to the entire fresh pouch milk range, including other popular variants such as Amul Shakti and Amul Tea Special.
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The cooperative attributes this price revision directly to rising input and processing costs. These factors include increased expenses for fodder, cattle feed, packaging materials, and fuel. Each component of the supply chain has seen cost increases that directly impact the final product price.
In Amul's cooperative model, farmers who supply raw milk are partners in the business.
A significant aspect of this price adjustment is the commitment to supporting milk producers. The cooperative has stated that a substantial portion of the additional revenue generated by this hike will be directed back to farmers. In Amul's cooperative model, farmers who supply raw milk are partners in the business. By passing on a portion of the increased consumer price to producers, the federation aims to ensure better returns for those at the beginning of the supply chain, helping to maintain a sustainable economic ecosystem.
Amul has increased the prices of its fresh pouch milk by approximately 4–5% across major variants, effective November 12. Amul Taza toned milk has become costlier by ₹2 per litre, while Amul Gold has seen a ₹4 per litre hike. The hike follows a similar price increase announced by Mother Dairy earlier in the day. @DhruvSanchania shares more details with @srivatsavrohit.
The timing of this decision is critical, with November 12 set as the effective date nationwide. This unified approach applies across all regions of India rather than being limited to specific areas. The nationwide implementation underscores the scale of the input cost pressures affecting the entire dairy industry. For consumers, this provides a clear reference point for anticipating the change in prices at retail outlets.
Amul occupies a unique position in the Indian market as a trusted cooperative brand known for consistent quality. This price adjustment represents a strategic decision to maintain the long-term viability of the supply chain while ensuring continued quality. For consumers, the message is one of continuity in product quality despite necessary pricing adjustments.
Amul Milk Price Hike! Gold Up by Rs 4, Taaza by Rs 2 Per Litre | TV9Gujarati #Amul #MilkPriceHike #AmulGold #AmulTaaza #GCMMF #DairyFarmers #PriceIncrease #Inflation #BreakingNews #Gujarat #TV9Gujarati https://t.co/1BrRxpOF7g