Las Vegas, famously known as the "Wedding Capital of the World" is gearing up for a record-breaking number of weddings on New Year's Eve 2023, potentially surpassing its previous single-day wedding record. This surge in weddings is attributed to the unique numerical pattern of the date, 12/31/23, which repeats as 1-2-3, 1-2-3. This pattern, known as a specialty date in the Las Vegas wedding industry, is expected to attract a significant number of couples.

In just a few days, on New Year's Eve
12-31-23,

Las Vegas is expecting a record # of
people looking to get married here,

The Wedding Capitol Of The World,

On 1-2-3, 1-2-3! pic.twitter.com/Myze0Sl0gd

— Sean Mcdowell (@dvesean) December 28, 2023

The current record for the most marriages in a single day in Las Vegas is 4,492, set on July 7, 2007. Another notable specialty date was November 11, 2011, when 3,125 couples were married. These specialty dates are popular for weddings due to their unique and memorable sequences. New Year’s Eve, already a time of great celebrations, adds to the allure of this specialty date. Melody Willis-Williams, president of Vegas Weddings, highlighted the combined appeal of the specialty date and the festive nature of New Year’s Eve, noting that these dates are always popular, but combining it with New Year’s Eve makes it even more special.

Typically, New Year’s Eve attracts between 450 and 550 couples to get married in Las Vegas since 2018. However, this year is expected to be different. Vegas Weddings, for example, is sold out by midnight at its various locations. The company alone anticipates marrying more than 120 couples on New Year’s Eve, with five of these weddings scheduled as the clock counts down to midnight.

Clark County Clerk Lynn Marie Goya noted that couples married on these specialty dates in Las Vegas often describe them as “magical dates that are easy to remember. She also emphasized the appeal of a group celebration dynamic, where the collective excitement of couples getting married enhances each couple’s individual experience. “I think the celebration that has a group dynamic is very attractive," Goya said. "When everyone is lined up and everyone is getting married and excited about being in love, it just enhances your own experience."