The parent company of Google, is set to expand the reach of its AI chatbot, Bard, to Europe and Brazil. This marks the chatbot's biggest venture since its initial launch in February. Bard is now set to compete with Microsoft-backed ChatGPT for the top spot in the AI chatbot arena. Both chatbots are powered by advanced generative AI, which allows them to generate human-like responses naturally.

They are also capable of having conversations with users and providing answers to a range of prompts. The success of ChatGPT since its launch last year has been undeniable, and the same could be expected of Bard.

To ensure this, Google has added numerous new features to Bard, such as the ability to hear its responses out loud, change its speaking style, and incorporate images in prompts.

However, local privacy regulations in the EU have delayed the launch of Bard in the region, but Google has been meeting with regulators to ensure transparency and control. In the US, the company is also facing a class action lawsuit for alleged misuse of personal information for AI training.

Despite the excitement around AI, its novelty appeal may be waning. Web user numbers for ChatGPT's website have decreased for the first time ever in June. Companies must be mindful of these trends and continue to innovate in order to keep up with the competition.