In a recent episode of the 'Live, Work & Play in Dubai' podcast, Rajni Nalla, the Founder and CEO of Trusity, an Edutech startup based in the UAE, discussed the evolving landscape of the country's Edutech sector. Trusity, committed to nurturing 21st-century life skills in children and youth, focuses on personalised education through tailored STEM programs. One of its standout offerings is robotics, which enables students to apply coding and AI skills to create tangible projects. Nalla, a former teacher turned entrepreneur, emphasized the seamless transition from teaching to entrepreneurship and the importance of skills gained in research, planning, and execution. She highlighted the learning curve in various aspects of entrepreneurship, including business model planning, value proposition, market strategies, digital marketing, and customer acquisition channels.

Trusity was established to address educational challenges and leverage technology for better learning outcomes. The COVID-19 pandemic accelerated the adoption of online learning platforms, and Trusity seized this opportunity by offering a flexible, technology-driven solution that resonated with parents seeking effective online learning options for their children. Nalla also discussed Dubai's business ecosystem and how it has positively evolved, streamlining processes for entrepreneurs and empowering women-led businesses. Start-up ecosystems like In5 provide mentorship, funding grants, freezones, and exemptions, supporting women entrepreneurs in balancing their professional and personal lives effectively.

Despite the progress, women-led startups still face challenges in raising venture capital. However, initiatives like the Cartier Regional Awards for Women and the rise of female angel investors and VC firms are contributing to the support and empowerment of women-led businesses. The UAE government, particularly in Dubai, is driving various initiatives in technology and innovation to encourage technology-related products and skills. In line with the UAE's focus on experiential learning, Trusity aims to prepare students for future job markets by equipping them with real-world skills and hands-on experience.

The education platform teaches creativity, critical thinking, and problem-solving to make students future-ready. Nalla's advice to young entrepreneurs centers on addressing real problems and making a positive impact rather than creating products without purpose. She emphasizes the importance of preparing students for future jobs by focusing on skills and leveraging technology to address real-world challenges. Trusity exemplifies a Zebra Startup, focusing on generating profits for a cause by investing in the community and supporting children from low-income backgrounds who lack access to quality education.

The company's involvement in the Stanford Seeds Park program has provided valuable learning opportunities and networking for entrepreneurs. Nalla also commended three startups, Pupilla, Glocal, and 3I, for their unique contributions to skill development and peer learning within the Edutech domain. The conversation concludes by highlighting the significance of Gen Z's role in the future and showcasing innovative startup ideas from Trusity's recent cohort. It demonstrates how young minds are creatively addressing pressing global issues. This article is part of a featured content series on Business in Dubai, providing insights into the dynamic business ecosystem in the UAE.