Winnie-the-Pooh is an endearing, naïve bear, but the Chinese authorities take no chances when it comes to his depiction. His name has become a virtual taboo in the country.

That may be extreme, but it is indicative of how the Chinese authorities view any criticism, however gentle. Censors are everywhere and their reaction to dissent is swift.

The government is determined to maintain control of the narrative and it will not suffer any criticism, or even a gentle joke, lightly.