President Joe Biden and Vice President Kamala Harris have kicked off a week dedicated to spotlighting Republican curbs on abortion rights. This galvanizing issue for Democrats, they hope, will boost enthusiasm among their base, attract independent voters, and increase turnout in the 2024 election. They are using the 51st anniversary of the Roe v. Wade Supreme Court ruling to emphasize the critical importance of protecting reproductive rights. Biden convened a reproductive rights taskforce meeting at the White House, while Harris launched a national tour on abortion rights in Wisconsin, a state crucial to Biden's re-election prospects.

The Biden campaign is putting abortion rights front and center for 2024, framing abortion access as a personal freedom that former President Donald Trump and Republicans are denying women. They are focusing on the personal impact of abortion bans, with a new advertising campaign targeted at suburban women and young voters in election battleground states. Biden and Harris, along with the first lady and second gentleman, will make their first joint campaign appearance of 2024 at a rally for abortion rights in Virginia, where Democrats recently won control of the state legislature.

They are working to link abortion curbs to Trump, highlighting his role in overturning the Roe v. Wade decision and the impact of his judicial appointments on the Supreme Court. The Biden administration is taking steps to improve access to contraception and medical abortion, while also making efforts to highlight the impact of abortion bans through personal stories from healthcare professionals. They aim to reach volunteers, supporters, independents, and undecided voters with a compelling message about the importance of reproductive freedom.

Most opinion polls show a majority of U.S. voters oppose presidential candidates who favor strict abortion limits, indicating that this issue has the potential to sway voters in the 2024 election. This concerted effort by the Biden administration and campaign reflects their belief that addressing reproductive rights head-on will be a winning issue in November. Abortion rights groups are also mobilizing to put reproductive rights amendments on the ballot in 2024 in Arizona, Nevada, and Florida. All of these efforts are aimed at addressing the stark reality facing women today and countering the legislative initiatives currently threatening reproductive freedom across the country.