As consumers of makeup and beauty products, we have always been familiar with the idea of products of Western and Indian brands like Maybelline, Urban Decay, L'Oréal and Lotus among others. The recent advances in the K-Beauty and J-Beauty markets have us questioning whether they're any good.

The concept of K-Beauty and J-Beauty products are medium to low coverage, sheer lip shades and neutral pigments that breaks the stereotype of bold colors and full coverage we have always had. High in quality and packed with amazing ingredients, these two hydrate and protect the skin, different from Western skincare which aims at just damage repair.

Including products from both Japanese and Korean Beauty into one's skincare routine gives great results. Their sheet masks and serums from SK-II (K-Beauty brand) have inspired brands like CLINIQUE and GLAMGLOW (Western brands) to bring forth similar products. Some brands that make K-Beauty and J-Beauty products are- Dr. Jarts, Innisfree, Laniege, Suisai and Anessa.

What is J-Beauty?

Japanese Beauty, or J-Beauty as we know it, is centered on skincare with very complex formulas. This is because the consumers in Japan are very different from elsewhere and look out for skincare much more than other aspects. Considered to be more sophisticated, they have simpler packaging.

What is K-Beauty?

K-Beauty, simply known as Korean Beauty has products that concentrate more on skincare. Using the same ingredients as Japanese Beauty and transforming them into cool unusual formulas and adding fun packaging indicates the colourful pop culture of Korea making their range an individual in itself.

Where to buy these products?

Another question that arises is where to get K-Beauty and J-Beauty products? Since we know there aren't many walk in stores that sell them, the following websites can be looked up-

1. Amazon

2. BeautyBarnIndia

3. Nykaa