With Mary Kom as a customer, Happy Jars is tasting success with its nut butters
Started in 2016, Gurugram-based bootstrapped Happy Jars makes and sells different kinds of natural nut butters.
- For its founders Vikram Sekhar and Surabhi Talwar Sekhar, the idea of Happy Jars began with a personal need.
- Surabhi Talwar Shekhar and Vikram Shekhar Also read: Pune-based siblings give a glocal twist to the traditional kheer with La Kheer DeliHow it all started“There wasn’t any particular thought or idea of starting out in the FMCG sector.
- Vikram was working at Team Marcom, a company that hosts international events in Bengaluru, while Surabhi was working in Marketing at Wildcraft, an outdoor gear brand.
- Talking about the challenges, Vikram says: “I had realised that while it is difficult to get a product in the market, what is more challenging, especially in a product like ours, is getting people to come back and buy the product.
- This helped us a lot in getting the right vendors for packaging, suppliers for labels, and other things,” says Vikram, who works on the product with the help of two other people.