Why Mondelēz, The Snacking Giant Behind Oreo And Wheat Thins, Is Taking On Gut Health
Mondel?z?s new venture capital arm makes its first investment.
- Uplift Food currently sells one product, a powdered supplement which mixes prebiotics with probiotics.
- Mondelēz International, the publicly traded $26 billion conglomerate that sells Oreo, Ritz, Wheat Thins and Tate’s, announced Thursday that it purchased a minority stake in Uplift Food, a startup that sells a powdered daily fiber supplement infused with prebiotics and probiotics.
- Mondelēz hopes to use the investment as a way to add functional health benefits to its products—from cookies and crackers to candy and beyond.
- In snacking, it’s nascent,” Mondelēz chief growth officer Tim Cofer told Forbes .