WhatsApp for Business ropes in resellers to add heft to distribution | FactorDaily
WhatsApp has been partnering with dozens of third-party companies to resell WhatsApp for Business APIs for some months now.;
- WhatsApp is taking a leaf out of the telecom, insurance, and internet services playbook to try and sell its WhatsApp for Business solution to enterprises as it tries to find new ways to make revenues from over one billion users who use the messenger every month.
- Instead of selling the solution directly to enterprise companies as it has done in the past, the idea now is to create an ecosystem of companies to do the selling so that WhatsApp can remain as a “lean tech company
- Notifications could cost about 30 paise each in India and conversations are priced on a tiered basis depending on the number of users a company has.
- In the case of Karix, for instance, a notification will cost 0.82 US cents of which 0.42 cents (or about 30 paise) is WhatsApp’s fee.
- Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors.