What OYO's 'experiment' with biryani means for the foodtech space in India
The rising demand for food delivery and the need for a presence close to your customer means that every major foodtech player is looking for cloud kitchens. On the flip side, players with existing kitchens too are thinking of monetising their underutilised spaces.
- If you’re based out of Delhi-NCR and happen to use the food delivery app Zomato, you might have spotted a new restaurant delivering food - OYO’s Biryani.
- Image credit: Picxy.comUnderstanding demandOther sources close to the matter told YourStory that OYO's Biryani is a pilot focussed on utilising its existing kitchen space.
- This way, a restaurant with a physical presence only in one or two areas of a city can deliver its food to other areas with a 'cloud' kitchen those neighbourhoods.
- It comes fully-equipped with kitchen spaces and gives restaurant partners access to the Bengaluru-based food delivery startup’s delivery fleet.
- The idea is to create a differentiated experience of virtual restaurants that cater to multiple needs of consumers with various brands.