What makes gig economy the hottest trend in India
The term ?gig economy? is not alien to us anymore. Factors like internet penetration, digitalisation, and advancement in information technology have transformed the overall functioning of the market dynamics across the globe. According to a PayPal report, one in every four freelancers is from India.;
- Factors like internet penetration, digitalisation, and advancement in information technology have transformed the overall functioning of the market dynamics across the globe.
- Several factors are contributing to its growth; some of the driving factors behind this trend are: Unconventional work approach by millennialsWith the advent of globalisation and digital invasion, the market is full of opportunities.
- As after attaining a right amount of work experience, they gradually shift to freelancing, which gives them opportunities like flexible work schedules, freedom to maintain the work-life balance, consulting approach, and vision towards their niche career and new-age profiles.
- The rise of freelancing platformsAnother factor adding to the trend is the rise of the freelancing platforms for freelancers both globally and nationally.