Value, growth, impact: how the lean startup approach can transform social enterprise
This new book shows how the scientific and entrepreneurial approach can be applied to social innovation as well. On the occasion of World Book Day 2019, YourStory is delighted to publish the review of this book that aims to transform the world.
- Ann Mei Chang provides a comprehensive framework and extensive case studies for social innovation in her book, Lean Impact: How to Innovate for Radically Greater Social Good.
- She was earlier Chief Innovation Officer at USAID, Executive Director of the US Global Development Lab, and Chief Innovation Officer at Mercy Corps.
- The Lean Startup Way, The Lean Startup, Lean Startups for Social Change, A World of Three Zeroes, Do Good, Scaling Up, and The Prosperity Paradox.
- The steps are: identify assumptions, build an MVP (test riskiest assumptions quickly and cheaply), use validated learning (MVP performance data), build-measure-learn across iterations, and pivot or persevere.
- It is important for social innovators to move quickly from vision to validation, Ann urges.
- "What matters is setting our sights high, learning as fast as we can, and finding every possible way to maximise value, growth, and impact," Ann signs off.