TikTok in India: Where uncute content is ready to ring the till | FactorDaily
TikTok's immense popularity in India ? 52 million monthly active users and counting ? comes from its deliberate strategy of steering content to as real and unfiltered as possible. Will it last?
- TikTok creator Akshay Kakkar says his popularity is a function of both his dancing talent and the fact that it’s a fat man dancing Parag Padiya who has 126,800 fans on TikTok agrees with Kakkar.
- The numbers speak volumes: Instagram has over 70 million so-called monthly active users in India (those who log on at least once a month), while TikTok has crossed 52 million MAUs last month, according to a presentation the platform made to advertisers.
- Screenshots of TikTok’s popular creators Sumit Jain and Parag Padiya
- For instance, its local content around Diwali got 2.3 billion views on TikTok platform.
- A large part of our localisation effort is directed towards creating culturally relevant content and formats,” a TikTok spokesperson tells FactorDaily .
- Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors.