The return of Subex: how the software company went from the brink of disaster to targeting $100 million in revenues
Its losses were spiralling out of control, but Bengaluru-based Subex had an ace up its sleeve to remain relevant in the digital world. This is their story.
- Also read: IoT in India: devices will soon run your life, at work or homeHoney-trapping hackersThe honey pots are part of Subex's Horizon Two strategy, which is a year old and already has an order book of $5 million.
- Horizon One, its old business, is still growing at 25 percent and comprises fraud analytics and revenue assurance for telecom companies.
- Horizon Two, which focuses on security analytics and IoT products, helps track and protect networks from cyberattacks.
- These experiments, which include honey pots that gather information and protect devices with anomaly detection using AI, are part of Horizon Three.
- Clearly, the company is well poised to touch $100 million, from its current turnover of $50 million, in three years under the management of Vinod Kumar, who took over as CEO in April 2018.