[Startup Bharat] This Indore-based startup is swatting away the mosquito problem with insect-repellent clothes for newborns
Formed from a personal pain point, bootstrapped Clothing Innovation aims to reduce the spread of vector-borne diseases in India with a patent-pending formula that helps it make mosquito-repellent clothes.;
- Indore-based Shreshtha and Mayur Malpani founded Clothing Innovation in 2017.The thought of using mosquito-repellent creams, lotions, and patches on newborns and babies repels every parent.
- Indore-based Shreshtha and Mayur Malpani founded Clothing Innovation in 2017, and now offer Armour technology, a patent-pending formula that “factory treats” fabric to “ensure it repels insects like mosquitoes, flies, ticks, chiggers, ants and no-see-ums
- founder Mayur Malpani says, “The active ingredient we use is a synthetic form of insect repellent found in certain natural flowers.
- Clothing innovation has a 70-member team, including marketing, admin staff, and labour who work at the production unit.
- Indian companies offer a variety of repellents for children, including sprays, lotions, creams, patches, Apart from these, big companies offer a range of coils, strips, and liquid vapourisers.