Say goodbye to paper menus: This startup is changing the way we order food with its ‘fideos’
Backed by industrialist Ratan Tata and started by former journalists, Delhi-based Dash is a digital menu platformcreating bite-sized videosfor restaurants, allowing its customers to see what they get served before ordering.
- Solving this problem are former NDTV-employees Monica Narula, Gunjan Mehrish, and Noopur Tiwari.
- The trio launched Dash.menu, a product of food tech startup Idea Chakki Pvt Ltd, which lets customers order food with the help of short videos.“A steady increase in the consumer spend on food, drinks, and groceries, driven by an overall improving business and consumer sentiment is what made us confident of this idea,” says Gunjan.
- Gunjan Mehrish, Noopur Tiwari and Monica Narula of DASHTreat for the eyes Dash replaces the traditional paper menu at a restaurant with a tablet and allows the diner to preview the meal through bite-sized fideos (food videos) and showcases food exactly the way it is available at the restaurant.
- These 15 second videos give an insight into the dishes available (vegetarian/non-vegetarian dishes), the most-popular dish at the restaurant, and the meals available under a certain budget.
- app-influencer Some of Dash’s popular clients include Marriott, Le Meridien, Mamagoto Restaurants, ITC Hotels, Taj Hotels, and restaurateur Ritu Dalmia.