Opinion | We need more tourists but not an insurge that overwhelms us
For India to make the most of its tourism potential, we must balance an expansion plan with socio-economic imperatives
- There is a company in Gujarat that is pioneering election tourism in India.
- Indeed, if India is to ever close the immense gap between tourism potential and performance, it is vital that politicians and policymakers in state governments focus on creating high-quality experiences, rather than merely collecting entrance fees at monuments built by their olden-day predecessors.
- Yet the focus on higher tourist arrivals, greater revenues and more tourism-related jobs ignores some real problems related to sustainability, equity and the social impact of tourism.
- Supply, in terms of new locations and experiences, however, is lagging.