Location Data Runs Amok?; Uber Eyes Ads | AdExchanger

Here?s today?s AdExchanger.com news round-up? Want it by email? Sign up�here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting... Continue reading �