Kite: Nudging small businesses towards digitalisation
Kite Tab is an expense tracking and reimburse-ments solution featuring fully-customisable corporate credit and prepaid cards, powered by Mastercard and RuPay.
- Priyanka Kanwar, co-founder and CEO, Kite India is moving towards digitalisation faster than any of us can think or predict.
- Today, every business, from a microenterprise (like a kirana store) to a startup to a fast-growing mid-market company and even a conglomerate, is feeling the pinch of rapidly changing regulations.
- Although it caters to every business size, the primary target segment is a mid-sized business with up to 750-1000 employees in rapidly growing and operations-intensive industries, such as FMCG, retail, logistics, and pharma.