India's first-time internet users are addicted to these quirky Chinese apps
Hundreds of millions of Indians, newly connected to the web, are flocking to wacky, racy content on apps such as Like, Helo and TikTok;
- Apps for the Next Billion Chinese social media apps are exploding in India, where hundreds of millions of people are getting online for the first time.
- The app and its sister platform, video-streaming app Bigo Live, have 69 million monthly users globally; it doesn’t disclose how many users it has in India.
- TikTok, Bytedance’s short-video app, is popular around the world and has made massive gains in India.
- TikTok has about 260 million users in India, according to Sensor Tower, or a quarter of its global total and close to the number of people who use the Facebook app in India.
- A Bigo spokeswoman said Like in India is meant for users 18 and older while Bigo Live users must be at least 16.