How bootstrapped PostFold's casual workwear helps you seamlessly transition from professional to party mode
Growing steadily for the past four years with over 5,000 orders a month, Gurugram-based ecommerce startup PostFold wants to offer affordable casual workwear to its customers.
- The company was started in November 2015 by Ashish Gurnani and Aashray Thatai, who studied together in Northeastern University, Boston.
- According to the Registrar of Companies (RoC) data, PostFold had a revenue of Rs 7.76 lakh in FY 2015-2016, and the next year it shot to Rs 48.29 lakh, and Rs 1.06 crore in FY 2017-18.
- The company has more than 400 SKUs (stock keeping units) live on its website, at an average price range of Rs 1,200 to Rs 1,700.Ironing out the kinksTo this day, PostFold is bootstrapped, but the beginning was not easy.
- “We have close to a 40 percent repeat customer rate,” adds Ashish.