How Bengaluru-based AyurUniverse is working to put Ayurveda destinations on the global wellness map
Two-year-old wellness aggregator AyurUniverse offers customers wellness packages from across 300 verified wellness centres in India, Sri Lanka, Nepal and Bali. It is leveraging technology to help sell home-grown Ayurveda, yoga, and meditation to the world.;
- His aim was singular: to put Ayurveda, yoga, meditation, and other concepts on the global wellness map.
- In 2016, he started Bengaluru-based AyurUniverse, an online wellness aggregator startup that leveraged technology to let customers worldwide search, choose, and book a wellness package of their choice without any intermediaries.
- I always used to feel that people in India, well-qualified MBAs and others, did not have the courage to take an Indian brand abroad,” Vijay says.
- We realised that many centres that provided Ayurvedic, yoga, or meditation services were just following the same system without any marketing innovation,” Vijay says.
- “India is a powerhouse of wellness systems as there are others like Siddha medicine or Kalari that have not yet been marketed.