How an Indian startup is helping SMBs embrace the digital economy - Express Computer
Delhi based fintech startup Kite is focused on creating an entire ecosystem of financial services. Priyanka Kanwar, Co-Founder and CEO, Kite on how they have built an affordable and innovative financial solution for businesses, with special focus on SMBs
- Fintech startup Kite was founded by Priyanka Kanwar and Prabhtej Bhatia, who shared a common mission of expanding access to modern finance to everyone.
- Believing in the power of BFSI to create large-scale impact, they realised that although regulations and India's payments infrastructure were changing fast, the country's 50 million odd SMBs that form the backbone of the economy needed a stronger last mile to truly become part of the new digital economy.
- In these partnerships, Kite is bringing its focus on creating native products for the Indian market and its scalable distribution model to help businesses switch to digital payments, file GST claims on time, save on leakages, provide employee benefits, and more," says Kanwar, adding that Kite strives to create an entire ecosystem of financial services for these businesses and their young workforce – a platform that will enable a more equitable digital economy.
- The unique aspect about the product is that SaaS solutions are built integrated with payments and the financial ecosystem.