Here’s why it is going to be a blockbuster year for Indian advertising
Net ad spends could grow nearly 12% this year.
- The Indian advertising industry is set to have a great 2019 thanks to cricket and elections.
- Net advertising spends in the country are expected to grow nearly 12% this year, second only to the Philippines (15.2%) in the Asia Pacific region (APAC), according to a report by the research, advisory and consulting services firm Media Partners Asia (MPA).
- Overall, advertising revenue across APAC is estimated to expand by 6.2% in 2019 to close at $195 billion (Rs13 lakh crore).
- Brands spend an estimated Rs2,000 crore or more in advertising on IPL.