Here's Truecaller Pay’s cheat sheet as it gears to launch credit for Indian customers in second half of 2019
Truecaller believes that Truecaller Pay holds much more revenue potential than its messaging services. Co-founder Nami Zarringhalam and Sony Joy, Vice President of Truecaller Pay, explain how they plan to tap the opportunity.;
- Swedish startup Truecaller forayed into digital payments only in 2017, but two years on, it expects revenue from Truecaller Pay, its financial services offering, to outperform those from messaging, the service with which the company started in 2009.
- The company is looking to launch digital credit for Indian users in the second half of this year.
- With plans to launch Truecaller Pay in its second biggest market, Africa, and digital credit to its 150 million Indian users, Truecaller’s Nami Zarringhalam and Sony Joy, Co-founder of Chillr and Vice President of Truecaller Pay, explain to YourStory how the caller ID app is making the leap into financial services, the kind of products it has in mind, and the global vision that is helping take the plan forward.