Fans that fit inside your brain: Atomberg pranks audience on April Fool’s Day
April Fool?s Day is a huge event for brands and marketers alike to engage with their audiences through pranks and quirky humour while also subtly communicating their message.;
- Atomberg, as part of its April Fool's Day campaign, claimed that they had launched Atomic fans that could fit inside the human brain to provide cooling from inside.
- The campaign #FutureKaFan conceptualised by BoringBrands, a new age communications agency, was built around a video spoof that depicted the product as 'A fan that could fit in the human brain with a breakthrough in nanotechnology'.
- The same day, the campaign trended at the second position on Twitter with scores of comments, shares and likes across Instagram, Facebook, Twitter and YouTube.
- Aakriti Bhargava, Co-Founder and CEO, BoringBrands said, "The brief was to relate to everyday situations of consumers, and create a spoof around the same.