Deep pockets alone can’t save the day for India’s online grocery retailers
The right buyouts are key.;
- The online grocery-delivery business is fairly easy to launch, which means incumbents like BigBasket and Grofers could quickly lose out if a new player were to take them on, according to an EY report.
- The concerns are serious given the fact that several new entrants have made their way into the segment over the last year, delivering everything from groceries to medicines to milk.
- On Feb. 12, food delivery unicorn Swiggy entered the hyperlocal space with Swiggy Store to deliver fresh groceries, flowers, health and supplements, organic and gourmet food, meat, and even pet-care products from neighbhourhood shops.
- Over the last year, the Bengaluru unicorn has acquired Mumbai-based on-demand delivery startup Scootsy and milk-tech company SuprDaily.