CureFit plans incubator program for startups in healthy foods space
The idea is to invest $5 million across 8-10 startups in the next two years as CureFit looks to co-create products for its Eat.Fit vertical.CureFit also intends to offer consumer insights and tips on branding and marketing to these startups, and is open to even acquire them
- Bengaluru: Health and fitness startup CureFit is now eyeing the consumer products space.
- The idea is to invest around $5 million across 8-10 startups in the next two years as CureFit looks to co-create products that can be sold through its Eat.fit vertical.
- This move highlights a trend in slightly mature start-ups that turn to smaller brands to co-create products or become a selling channel for them.
- In November, it acquired mental health platform Seraniti for an undisclosed amount to bolster its mental wellness vertical Mind.fit.