Bulbulshop Shopping gets Rs 14.05 crore from investors including Leo Capital, 10XF, Sequoia, and Mohan Krishna Lakhamraju
Bulbulshop, an influencer-driven online commerce app, started by serial entrepreneurs Sachin Bhatia and Atit Jain, has raised Rs 14 crore.
- Taking that concept to the smartphone is an app called Bulbulshop.
- The only difference is that instead of a host, Bulbulshop has an influencer - the app itself is essentially an interface offering short videos where hosts demo and showcase products, and users can live chat with them, buy products, and can pay on the app itself.
- According to filings with the Ministry of Corporate Affairs, the startup has raised Rs 14.05 crore in funding, led by 10XF, a Mauritius-headquartered-entity connected to Sequoia Capital.