Brands are Partnering with Accelerators to Find Startups--Here's Why it's Actually a Brilliant Strategy
I can see this becoming a trend real quick.
- Typically, a startup will apply to be a part of an accelerator , which is a program designed to provide resources, seed funding, advisors, mentorship, and a path to venture funding (barring a successful 'Demo Day').
- For the business, they're filling a clear need while making a commitment to small businesses (which is always good PR).
- 500 Startups & Sberbank Sberbank recently partnered with the early-stage seed accelerator 500 Startups with a collaborative goal to connect Russia's flourishing startup scene with local corporations.
- Eastern Pacific Shipping (EPS), a leading ship management company, recognizes this and recently announcing a partnership with seed accelerator, Techstars.