BookMyShow Invests in Cashless Payments Platform AtomX
AtomX is working in the field of NFC (Near-Field-Communication) payments and has built a technology platform for using NFC-equipped wearables
- Online ticketing platform BookMyShow has invested an undisclosed amount in Pune-based payments solution startup AtomX which is looking to increase NFC-based payments adoption in India.
- AtomX is working in the field of NFC (Near-Field-Communication) payments and has built a technology platform for using NFC-equipped wearables and other accessories for cashless payments at events and points of sales.
- With this partnership, BookMyShow is looking to make use of AtomX's NFC payments solution through accessories such as NFC cards, , wristbands, key-chains and more.
- Consumers can potentially use this for digital payments at music festivals, sporting events, food festivals and concerts and other on-ground activities. .