boAt Lifestyle: Addressing The Issues Faced By Millennials
Having completed two years selling earphones, headphones, speakers, travel chargers and premium rugged cables, it has clocked more than Rs 100 crore in domestic sales alone, , hottest young entrepreneurs 2019
- The brand offers a lot more than just functional benefits and this allows boAt to be viewed as the first Indian lifestyle brand in the sound and audio space — the growing boAt community is a testament to the same.
- Business model BoAt has an agile business model with a steadfast focus on consumer needs, desires and behaviour patterns with a competitive advantage in its ability to listen and adapt in real time to offer consumers what they desire.
- Most importantly, the brand constantly innovates and expands its portfolio to offer technology solutions that are aligned with the changing consumer desires and consumption patterns.
- The first is to make the discerning consumer aware of a better way of consuming sound to create the category of ‘hearables’ and second, to continue to grow this category by converting the traditional user to a boAt way of life purely on the strength of the product and the user experience.
- Social touch BoAt audio accessories have started becoming lifestyle accessories and part of one’s fashion statement.