Anti-counterfeit service mPedigree pivoted from organic fruit certification scheme - Ventureburn
Anti-counterfeit product verification service mPedigree came about as pivot from an earlier social initiative by Ghanaian founder Bright Simons to certify organically grown fruits and vegetables from Africa.
- Anti-counterfeit product verification service mPedigree was pivoted from an earlier social mission by Ghanaian founder Bright Simons to certify organically grown fruits and vegetables from Africa, says mPedigree head of external relations Daniel Kwakye.
- mPedigree was founded in 2007 and now operates across 12 countries around the world
- Kwakye said mPedigree has been largely self-funded from core operations, and that the firm has also used strategic supplier credit and major consulting income for specific projects in various countries to grow its footprint significantly.
- mPedigree currently operates in 12 countries around the world, these include Ghana, Egypt, Kenya, Uganda, Tanzania, Zambia, India, Rwanda, China, as well as the Netherlands and Switzerland where the company carries out its client support and legal operations.
- From its first pilot deal in 2007 in Ghana with Efpack and a 2010 deal with May & Baker Nigeria, mPedigree now works with some of the worlds biggest pharmaceutical companies, including Sanofi and AstraZeneca.