A look at the gaming strategy of PhonePe and Paytm, and why it is crucial for the payment behemoths
Payments majors PhonePe and Paytm are tapping online gaming to grow user engagement and increase total transactions made on their platforms. But their strategies differ significantly. Here?s how.
- More than a year later, Bengaluru-based payments company PhonePe also announced it would introduce gaming to the 150 million users registered on its platform, by partnering with online gaming startup Mobile Premier League.
- Apart from this, the Flipkart-owned payments company says it is in the process of partnering with another fantasy sports platform to expand its gaming category.
- Meanwhile, news reports in January said Paytm was reportedly looking to foray into the video content space and plans to launch its OTT services .
- "The presentation from Day One, when we wanted to build Paytm, had three components: Commerce, Advertising, and Content.