PRIME Energy Drink Under Scrutiny Over Health Risks

As the popularity of PRIME Energy Drink, backed by influencers Logan Paul and KSI, has grown among children, it has sparked scrutiny from lawmakers and health experts due to its potentially dangerous levels of caffeine.

On Sunday, Senator Chuck Schumer called on the Food and Drug Administration (FDA) to investigate the beverage brand, citing the high concentration of caffeine in the drink. Promoted as "zero sugar" and vegan, PRIME cans contain 200 milligrams of caffeine per 12 ounces, which is the equivalent to about half a dozen cans of Coke or nearly two Red Bulls.

While the company states that the energy drink is "not recommended for children under 18," Schumer believes that young children are still being targeted by the online marketing of the drink.

He expressed his concern in a letter to the FDA, where he highlighted the potential health risks that may be associated with the beverage, such as heart problems, anxiety, and digestive issues. The senator's concerns have been echoed by pediatricians in the United Kingdom and Australia, where PRIME has already been banned in some schools.

Schumer believes that the FDA must investigate the ingredients and the caffeine content of the energy drink to determine if it is safe for consumption. With the popularity of the drink still growing among young people, it is important to understand the potential health risks associated with its high caffeine levels.

As a result of the public outcry, the company has launched a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. However, Schumer is calling for an FDA investigation into the claims made in the drinks' online marketing, to ensure that parents and children are aware of the risks associated with the energy drink.

It remains to be seen what action the FDA will take in response to the senator's call for an investigation into PRIME Energy Drink. In the meantime, it is important that parents and young people are aware of the potential health risks associated with the drink, and understand that it is not suitable for children under 18.