Game of brands: how these Indian brands are banking on the Game of Thrones fever
19 April 2019 9:00 PM GMT
From fashion to food, Indian brands have devised quirky ways to cash in on the fan-following and fervour surrounding Game of Thrones.
- Such is the love for the Thrones that Indian fans of this slow-burning American series have surpassed global fans to score the fourth spot on Instagram's list.
- It's not much of a surprise then that many brands and startups in India have also jumped in to make the most of the GoT fever - some of them might even surprise you.
- It includes playlists like the Wild & Woolly, Dragon's Den, Afterlife, Powerplay, Loyal Ones, and Brotherhood, paying tribute to the show's iconic characters like Khal Drogo, Daenerys Targaryen, the Lannisters, the Starks, and even the Night King.
- Just a day before the premiere of the much-awaited final season, the Bengaluru-based foodtech unicorn took a creative approach to let the world know that they are always on their toes when it comes to delivering good food at your doorsteps.
- If you are a fan of the millions of memes that the show has inspired since it first went live in 2011, you might want to keep an eye on the company's Twitter account.
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