In a big move, Facebook has decided to filter ads through customer reviews. It has implemented a system in which too many negative feedback may result in businesses being banned from advertising. This is to ensure that they maintain a certain degree of customer satisfaction.
Feedback can be sent directly by customers to Facebook about their experiences. This will be in the form of a short one-tap survey after a purchase initiated through a Facebook ad.
Initial stage is to assign a sad, neutral or happy face, followed by a more detailed questionnaire for more information.
Only if a large quantity of bad feedback comes in, will Facebook share it with the respective businesses which will be given a chance to improve their services before further action.
No improvement even after this stage will lead to Facebook reducing the amount of ads. "This can continue to the point of banning the advertiser," the company says.
Facebook hopes this feedback system will pacify the frustrations of customers after negative purchasing experience from Facebook advertisers.